Brand X Co-Founder Jeff Martin featured on The Ready State Blog
“The hardest thing to explain is the glaringly evident which everybody has decided not to see.”
– Ayn Rand
Why do some myths seem to stick around even when there is overwhelming evidence to the contrary? The question: should kids lift weights? is one of those myths. Kids in our fitness program have been lifting weights for over 20 years, and for all those 20 years we have heard the same two myths about kids lifting weights. These myths are as persistent as they are untrue. We’ve acted against them for two decades, in our coaching and our coaching instruction, but we still hear these myths today.