Brand X Co-Founder Mikki Martin featured on The Ready State Blog
Although of course, we should include the “reasonable woman” in this statement, it does not change the mission, and actually only serves to broaden it. It’s up to parents and families to create an unreasonable family in their expectations for their children’s long term health.
Institutions and organizations may support this mission, but we must begin with what we can execute today to best serve and protect our children’s health and well-being. That starts with you, your family, your circle of friends, your community, etc.