About – The Brand X Method


Our Mission: to do what is best for kids and teens.

We imagine a better future for our kids. We know you do too. Together we want what is best for kids and teens. We want them to have the freedom and fearlessness to engage wholeheartedly with the world throughout their entire lives.

Today’s youth are caught between increasingly sedentary lifestyles and earlier and intensive single-sport specialization. This has reduced physical activity—decreasing free play, undermining motor skills development, heightening injury risk, and exacerbating childhood obesity.

As the world leader in youth fitness, The Brand X Method™ confronts this public health threat head on with a strength-and-conditioning program specifically designed for kids and adaptable to any environment, from austere, low-gear settings such as elementary PE classes to well-equipped training facilities such as D1 prep schools and commercial gyms.

Since 2004, we have been driven by a relentless pursuit of best practices in youth training. Our focus on motor pattern training and physical literacy enhancement optimizes kids’ fitness and elevates their athleticism. We help protect kids and teens against sports injury, boost their sports performance, and push back against the forces behind obesity.

The mastery, confidence, and motivation that kids develop in our gyms are the ingredients of freedom and fearlessness. The Brand X Method™ instills the essence of adventure, passion, and joy in kids and teens when playing their favorite sports, trying new things, and tackling life’s challenges so they can step out of our gyms knowing they can do whatever they set out to do.

We imagine better, and The Brand X Method™ is the way forward.


Brand X® Launches Plug & Play Youth Fitness Systems, Mentoring- Education-Programming- Resources in one package

Jeff and Mikki Martin launch the Youth Fitness Podcast


Launched Brand X® At Home

Partnership with Better Life Leisure

Partnership with KNKF

Partnership with NCFIT


Launches EYCC Educators Youth Coaching Course (Digital) to serve teachers, schools and school districts.

Creates partnership with Two Brain Business

Creates Social Distance Games Resource

Launches Brand X Essentials Course.

Launches Teen Fitness League™.

Created PE At Home Resources.


Announces strategic partnership with Eleiko and Eleiko Education to expand both companies' reach in the field of youth strength training.

Launches Youth Barbell Coaches Camp.


Launches online Advanced Kids Certificate Courses
. Updated elementary curriculum published. Onsite school campus training launched. Co-brands youth powerlifting meets with USA Powerlifting.


The Brand X Method™ launches. Jeff and Mikki work with major insurance carriers to provide coverage for age appropriate fitness competitions.


Launches Basic Kids, Advanced Kids, and Youth Barbell Trainer Courses. Kids Games Catalog, Youth Barbell Curriculum, and Gymnastics Curriculum published. Jeff and Mikki become board members of StandUpKids.


Over 4,000 Kids programs in gyms, schools, and community centers worldwide. Jeff and Mikki speak at the Aspen Institute's Project Play conference on interval training for kids and teens.


Jeff and Mikki travel internationally to speak on HOPE project


Kids Trainer Course offered twice a month around the US and internationally


Kids Trainer Course offered once a month around the US


First Kids Trainer Course held at Brand X


First Kids Elementary Lesson Plans published


Free-climbing wall goes in


First edition of Kids e-magazine published


CrossFit Kids* program developed and website launched offering free daily programming


Brand X becomes 5th CrossFit affiliate on the planet


Brand X becomes Krav Maga Training Center


Brand X Martial Arts opens, offering Kenpo karate, reality-based martial arts