THE ART OF GROWING UP STRONG™ – Live Seminar Series – The Brand X Method


Youth Barbell Edition

The Art of Growing Up Strong teaches the true significance of strength as a foundation to physical literacy, athleticism, and enduring health, and provides a clearly defined purpose and structure to a youth barbell program. 



This one-day seminar delivers the “why,” “what,” and “how” of strength training for optimal youth development. It will inspire you to implement a safe, effective, strength training program for kids or to improve your existing youth strength program.

Please contact us for quotes on
private and custom seminars:

Why Strength?

Strength is the most important physical adaptation for everyone.

  1. Strength has the most transference to other physical skills.
  2. Strength is necessary for athletic durability and activities of daily living.
  3. Strength is a hedge against injury.


Learning Objectives

  • Gain a deep understanding of strength and why it is the most important physical adaptation.
  • Build a practical toolbox of mobility and motor pattern drills.
  • Fine tune your back squat and deadlift mechanics to better coach others and understand how to effectively give movement cues.
  • Learn how to design a purposeful and progressive youth strength program.

Who should attend The Art of Growing Up Strong?

Individuals who imagine a better future where our kids are all stronger, faster, more durable and better prepared for sports and life more generally. If you’re excited to get started in youth training or already an experienced instructor looking to up your game, our comprehensive and easy to digest seminar is for you.

This course is recommended for coaches, gym owners, teachers, parents, and teen athletes who want to understand the principles of youth strength training or to implement or improve a youth strength program.

This course is a recommended precursor to the Brand X Professional Youth Coach Certification as well as an immersive enrichment for Brand X Certified Youth Coaches and Trainers.


Why Enroll in a LIVE Coach Certification Seminar?

  • Empower your kids and teens to improve and sustain their fitness for their entire lives. Learn how to engrain a passion for physical activity over a lifetime in all kids.
  • Teach your students proper movement mechanics. Learn to safely and effectively teach students movement mechanics through a progressive system that they will love.
  • Become a better coach. Develop your eye to see faults and apply thec ues and corrections developed from the Martins’ combined 75 years of coaching kids and adults.
  • Improve your athletes’ and teams’ performance. Learn the strength-and-conditioning program that has increased the performance and reduced the number of injuries with EVERY team that we have worked with and powered dozens of state powerlifting record holders, NCAA athletes, Ivy League scholars, and professional functional fitness competitors.
  • Improve your own mechanics. We will help you understand and refine your own movement patterns so that you can increase your fitness capacity and physical abilities, without injury, over a lifetime and better help others do the same.
  • Differentiate yourself in a crowded industry. Include the credential from the world leader in youth fitness and the original strength-and-conditioning program designed specifically for children and teens to separate yourself.
  • Join the TBXM™ family. We are a vibrant community of individuals who are committed to building a better future for the next generation.
  • Add an income stream. Increase profits with the addition of a youth training program in your gym.
  • Obtain insurance. The Brand X Method™ meets insurance requirements for youth training programs.

What topics are covered in the Certification Courses?

Youth Barbell


I. Why Strength Is the Most Important Physical Adaptation


Program goals

Program structure


II. Building a Base


Motor patterns


III. Implementing a Program

Deadlift and back squat

Program design


The day will run from 9am-4pm with a break for lunch and short breaks in between topics.

Have questions about The Art of Growing Up Strong™?

Contact [email protected]


Interested in a 1- or 2-day private or custom seminar?

Contact [email protected]

Get to know a community of individuals who have changed their lives and so many others through The Brand X Method. We imagine better, and The Brand X Method is the way forward


$349 USD

Early bird tickets available

Bundle the live experience with an online certification course for huge savings!

Click the link below for more info

Buy Now


No prerequisites are required to attend The Art of Growing Up Strong.


Currently the course is offered in English only.


You will receive a Credential of Completion via email following attendance and participation in the seminar

What's next?

Become a certified Brand X Professional Youth Coach through PYCC and subscribe to The Brand X Professional, our maintenance of certification professional membership

Contact [email protected] for more info.

    Fill Out the Form To Book A Call