About The Brand X Method – The Brand X Method

About The Brand X Method


The Gold Standard in the Movement about Movement
Expanding the most forward-looking youth fitness program in the industry based on 12 years of experience working with kids and teens in strength and conditioning is our passion. We focus on developmentally appropriate movement training for enduring fitness and physical competence rather than chasing after and celebrating short-term gains. We continue to stay abreast of and incorporate the latest research and methodologies to craft the most effective youth program in the world. We are allying with like-minded individuals and organizations such as Eleiko and StandUp Kids to bring cutting-edge best practices to coaches, parents and teachers, including mentoring programs and training modules (launching early 2017). We are lowering the barriers to expertise while raising the standards of coaching through our Training Centers, Campuses, and continuing education.

The Founders
Since late 2004, Jeff and Mikki Martin have been working with and training children in functional fitness and physical literacy. They have coached hundreds of kids and teens, including USAPL state record holders and national qualifiers as well as high school all-state and all-city kids. They have visited and helped dozens of schools and gyms to improve their kids programs. They launched The Brand X Method™ in late 2014, evolving their methodology not only to provide fitness and fun, but to develop and retain longevity in fitness through careful application of appropriate programming.

Although no longer associated with CrossFit or CrossFit Kids, Jeff and Mikki are the founders of the CrossFit Kids program and developed and expanded that program from 2004 until mid-October 2014.


Announces strategic partnership with Eleiko and Eleiko Education to expand both companies' reach in the field of youth strength training. Launches Youth Barbell Coaches Camp.


The Brand X Method™ launches online Advanced Kids Certificate Courses
. Updated elementary curriculum published. Onsite school campus training launched. Co-brands youth powerlifting meets with USA Powerlifting. Partners with Challenge Rx® to bring Teen Gauntlet™ to teens everywhere via a phone app.


The Brand X Method™ launches online Basic Kids Certificate Course and live Youth Barbell and Kids Advanced Courses. 
TBXM™ Kids Games Catalog, Volume 1, is published
. TBXM™ Youth Barbell Curriculum is published. 
TBXM™ Gymnastics Curriculum is published. Jeff and Mikki become board members for StandUpKids.org.


The Brand X Method™ launches. Jeff and Mikki work with major insurance carriers to provide coverage only to fitness comps for participants ages 12 and over only.


Over 4,000 CrossFit Kids* programs in gyms, schools, and community centers worldwide. Jeff and Mikki speak at the Aspen Institute's Project Play conference on interval training for kids and teens.


Jeff and Mikki travel internationally to speak on HOPE project


CrossFit Kids* Trainer Course offered twice a month around the US and internationally


CrossFit Kids* Trainer Course offered once a month around the US


First CrossFit Kids* Trainer Course held at Brand X


First CrossFit Kids* Elementary Lesson Plans published


Free-climbing wall goes in


First edition of CrossFit Kids* e-magazine published


CrossFit Kids* program founded and website launched offering free daily programming


Brand X becomes 5th CrossFit affiliate on the planet


Brand X becomes Krav Maga Training Center


Brand X Martial Arts opens, offering Kenpo karate, reality-based martial arts

*We are no longer associated with CrossFit or CrossFit Kids

The Brand X Method Training Staff