About The Brand X Method – The Brand X Method

About The Brand X Method


Our Mission
We imagine a better future for our kids. We know you do too. Together we want what is best for kids and teens. We want them to have the freedom and fearlessness to engage wholeheartedly with the world throughout their entire lives.

Today’s youth are caught between increasingly sedentary lifestyles and earlier and intensive single-sport specialization. This has reduced physical activity—decreasing free play, undermining motor skills development, heightening injury risk, and exacerbating childhood obesity.

As the world leader in youth fitness, The Brand X Method™ confronts this public health threat head on with a strength-and-conditioning program specifically designed for kids and adaptable to any environment, from austere, low-gear settings such as elementary PE classes to well-equipped training facilities such as D1 prep schools and commercial gyms.

Since 2004, we have been driven by a relentless pursuit of best practices in youth training. Our focus on motor pattern training and physical literacy enhancement optimizes kids’ fitness and elevates their athleticism. We help protect kids and teens against sports injury, boost their sports performance, and push back against the forces behind obesity.

The mastery, confidence, and motivation that kids develop in our gyms are the ingredients of freedom and fearlessness. The Brand X Method™ instills the essence of adventure, passion, and joy in kids and teens when playing their favorite sports, trying new things, and tackling life’s challenges so they can step out of our gyms knowing they can do whatever they set out to do.

We imagine better, and The Brand X Method™ is the way forward.

The Founders
Since late 2004, Jeff and Mikki Martin have been working with and training children in functional fitness and physical literacy. They have coached hundreds of kids and teens, including USAPL state record holders and national qualifiers as well as high school all-state and all-city kids. They have visited and helped dozens of schools and gyms to improve their kids programs. They launched The Brand X Method™ in late 2014, evolving their methodology not only to provide fitness and fun, but to develop and retain longevity in fitness through careful application of appropriate programming.

Although no longer associated with CrossFit, Jeff and Mikki were the developers of the CrossFit Kids program from 2004 through mid October 2014.


Launches TBXM™ Teen L.I.F.T. Project


Announces strategic partnership with Eleiko and Eleiko Education to expand both companies' reach in the field of youth strength training. Launches Youth Barbell Coaches Camp.


The Brand X Method™ launches online Advanced Kids Certificate Courses
. Updated elementary curriculum published. Onsite school campus training launched. Co-brands youth powerlifting meets with USA Powerlifting. Partners with Challenge Rx® to bring Teen Gauntlet™ to teens everywhere via a phone app.


The Brand X Method™ launches online Basic Kids Certificate Course and live Youth Barbell and Kids Advanced Courses. 
TBXM™ Kids Games Catalog, Volume 1, is published
. TBXM™ Youth Barbell Curriculum is published. 
TBXM™ Gymnastics Curriculum is published. Jeff and Mikki become board members for StandUpKids.org.


The Brand X Method™ launches. Jeff and Mikki work with major insurance carriers to provide coverage only to fitness comps for participants ages 12 and over only.


Over 4,000 Kids programs in gyms, schools, and community centers worldwide. Jeff and Mikki speak at the Aspen Institute's Project Play conference on interval training for kids and teens.


Jeff and Mikki travel internationally to speak on HOPE project


Kids Trainer Course offered twice a month around the US and internationally


Kids Trainer Course offered once a month around the US


First Kids Trainer Course held at Brand X


First Kids Elementary Lesson Plans published


Free-climbing wall goes in


First edition of Kids e-magazine published


CrossFit Kids* program developed and website launched offering free daily programming


Brand X becomes 5th CrossFit affiliate on the planet


Brand X becomes Krav Maga Training Center


Brand X Martial Arts opens, offering Kenpo karate, reality-based martial arts

*We are no longer associated with CrossFit or CrossFit Kids

The Brand X Method Training Staff