The Gold Standard in the Movement about Movement
Expanding the most forward-looking youth fitness program in the industry based on 12 years of experience working with kids and teens in strength and conditioning is our passion. We focus on developmentally appropriate movement training for enduring fitness and physical competence rather than chasing after and celebrating short-term gains. We continue to stay abreast of and incorporate the latest research and methodologies to craft the most effective youth program in the world. We are allying with like-minded individuals and organizations such as Eleiko and StandUp Kids to bring cutting-edge best practices to coaches, parents and teachers, including mentoring programs and training modules (launching early 2017). We are lowering the barriers to expertise while raising the standards of coaching through our Training Centers, Campuses, and continuing education.
Since late 2004, Jeff and Mikki Martin have been working with and training children in functional fitness and physical literacy. They have coached hundreds of kids and teens, including USAPL state record holders and national qualifiers as well as high school all-state and all-city kids. They have visited and helped dozens of schools and gyms to improve their kids programs. They launched The Brand X Method™ in late 2014, evolving their methodology not only to provide fitness and fun, but to develop and retain longevity in fitness through careful application of appropriate programming.
Although no longer associated with CrossFit or CrossFit Kids, Jeff and Mikki are the founders of the CrossFit Kids program and developed and expanded that program from 2004 until mid-October 2014.
*We are no longer associated with CrossFit or CrossFit Kids