Unbullyable™ – Menace to Society: An Eschatological Meditation on the Brand X Method™
In 2012, the CrossFit Journal managing editor asked me to report on the Teen Gauntlet we were preparing to run at the LA Fit... Read More
Blog
Welcome to The Brand X Method™ Blog. Here we offer our industry leading Brand X original content, including our insights regarding the most significant theories and practice in youth athletic development, fitness, and sports, and discussion of cutting-edge best practices, training “how-to’s,” and more.
Unbullyable™ – Flex, Lies, and Videotape
Last week, I discussed the Brand X Method™ and the Martin’s intention to offer continuing professional development opportunities to trainers and teachers via seminars and... Read More
Unbullyable™ – Not Looking Back in Anger: Moving Forward with the Brand X Method™
There was never any question that Jeff and Mikki Martin would continue doing what they do best after their break with CrossFit Inc. You might... Read More
Unbullyable™ – Safety Dance
A few weeks ago the Brand X Method posted a statement on our Facebook page about the character of the programming for the 2015 Open’s... Read More
Unbullyable™ – How to Train Your Demon
I’m turning 50 this year. That’s my chronological age. I remain forever 13, scatologically speaking (duh). But my athletic mind is convinced that I’m still,... Read More
Unbullyable™ – Games Without Frontiers
Back in June 2012, the CrossFit Journal published my pretentiously but appropriately titled article, “The Banality of Elitism.” I discussed the professionalization of youth sports... Read More
Unbullyable™ – Jeff and Mikki Martin Shed Light on the Brand X Method
In the latter part of 2014, Jeff and Mikki Martin were summarily fired and then sued by CrossFit Inc. CrossFit Kids, which they founded in... Read More