Unbullyable™ – Games Without Frontiers – The Brand X Method

Unbullyable™ – Games Without Frontiers


Unbullyable™ – Games Without Frontiers

Back in June 2012, the CrossFit Journal published my pretentiously but appropriately titled article, “The Banality of Elitism.” I discussed the professionalization of youth sports and warned about that culture seeping into the CrossFit community. I was already nearly two years into researching so-called long-term athletic development and single-sport specialization while conducting something of an experiment involving my son. I was learning about and experiencing things that journalists and researchers had been writing about for years.

That was two and a half years ago, and people are still warning about these things like no one’s ever seen it before. Someone shares a blog post about the evils of single-sport specialization on social media and it gets all kinds of likes and hearty harrumphs as if some deep hitherto unconsidered insight had been shared. But the reality is that there’s mostly a lot of talk and very little walk happening.

I Be All Prescient and Stuff

It wasn’t long after the article appeared that we began to see increasingly more throwdowns and other adult-style competitive events marketed to children in the CrossFit community. Some of them were everything I cautioned against: go-for-broke competitions with club sport-style age divisions run by people who had no experience training children. We were even bombarded with steaming piles of videos that suggested no concern for athlete safety, good movement, or smart training. Here it was, the ooze from youth sports spattering all over the rim of our community.

Are you thinking I just committed an act of hyperbole? That these kids fitness competitions are certainly not the equivalent of an indiscriminate shotgun poop? Kids love to compete, you say. Kids need to be challenged, you say. These comps provide a place for kids to emulate adult competitive exercisers, are a means of encouraging kids to stay fit, and are an alternative to evil video games.

I understand those sentiments but also understand that unbridled competition and adult-derived challenges for the sake of teaching hard-knocks object lessons are BS. And it doesn’t support the mission of Jeff and Mikki Martin, founders of CrossFit Kids and the Brand X Method.

In “Banality,” I also discussed the Teen Gauntlet, the brainchild of the Martins who beta tested the idea at the 2011 CrossFit Games in the form of the Teen Challenge. At the time, Jeff and Mikki felt that it was not just within their purview but also their obligation to take the lead on defining what constituted smart youth fitness competitions, given the increasing role of the Games as representative of CrossFit to the mainstream and the increasing scrutiny CrossFit was receiving for purported injuries.

Redefining Competition in Youth Athletics

The Brand X Teen Gauntlet has evolved and continues to evolve into an expression of what the Martins view as best practices when it comes to not only youth fitness competitions but youth sports competitions in general. That’s fairly bold, but the Gauntlet articulates the spirit of the Brand X Method’s mission, which is to do what is best for children:

  • Athlete safety is paramount to all other concerns.
  • Fun, community, and effort are celebrated.
  • Good movement is stressed and acknowledged.
  • Youth competition is viewed as just another training tool.
  • Competition is seen as a formative rather than summative experience for athletes, coaches, and parents.
  • Athletes do not participate if injured.
  • Winning is deemphasized.

The Lip Service Industry

I find something… how do you say… WTF-y about the president of Little League standing in front of an audience of adult stakeholders* and claiming that focusing less on winning will help to revitalize our troubled rec leagues when his organization’s annual World Series is arguably the archetype for and the epitome of youth sports professionalization and commercialization.

It’s easy and politically correct and utterly lame to spew ooey-gooey platitudes about how to fix youth sports, about how winning isn’t important, about how it’s all for the kids, about how it ought to be fun. These banalities fade into the social media white noise along with all of those facile inspirational fiats and look-at-me-you-suck photos of perfect family moments. They do nothing to teach young athletes the actual valuable lessons those empty words could impart if they weren’t, well, so empty.

As adults, we’re in a position to define the entire youth sports experience for our children, including the purpose and value of competition. But action must be taken. Actual action, not just talk. Actually doing what’s best for kids down in the trenches of the fields, pitches, and courts. What would happen if Little League actually took a step toward shifting the focus away from winning by no longer televising its World Series? I mean aside from the loss of millions in revenue. Might we see less of this sorry crap? I don’t know. I do know that truly changing the game is gonna be tough.

Let the Games Begin

So deeply entrenched is the mindset from youth sports that we continue to run into it at Gauntlet events. Barking parents, barking coaches, barking at us, barking at the kids, barking for that spot on the podium. It’s easy for youth fitness competitions to mirror adult competitions in the CrossFit community. Competition is competition and the understanding is that competition is about winning and losing.

Now there’s a Reebok CrossFit Games Open Teen Division. Teens have always been allowed to participate in the Open, but this year they get their own leaderboard and a chance to be crowned the “fittest teen.” The timing of this marketing expansion is curious, to say the least. But whatever, should be fun being so much like the adult Open, right? There are two age divisions (14-15 and 16-17) with prescribed and scaled workout options, and “teens will perform a different version of the Open workout than the adult male and female competitors.”

We’ll see how this plays out over the next few weeks, but so far the chief difference between the adults and teens is the weight scaling, which at first blush might seem an obvious element to scale. However, within the teen division, the two age brackets have been required to perform the workouts at the same weight scaling, making me wonder about the purpose of those brackets. It’s possible I didn’t follow the intricacies of this explanation of adolescent maturational differences, but from my experience there can be a large gap between the capacities of a 17-year-old and a 14-year-old not measurable chronologically and worth respecting in terms of how workouts are scaled when such potential performance differentials exist.

And before anyone tries to counter this statement by telling me that their 14-year-old can [insert grand exercise achievement] as well as an adult, please just stop.

Maybe I missed it, but I found nothing in the rulebook in way of guidelines for teen athlete safety. Presumably, and in keeping with the spirit of libertarianism, safety is the responsibility of the participants. And, after all, this is the Open. It’s gotta be the largest sporting event in human history, and it doesn’t allow for fear or excuses or whining. Grit, guts, tenacity, perseverance. Pick your sports shoe ad buzzword; that’s the give-no-quarter stuff of CrossFit. Don’t get me wrong, fortitude and determination are noble traits for sure. When rationally expressed; but teens are not always the most rational people, especially in a competitive context. These days youth sports socialize our athletic children with t-shirt slogans that account for none of the complexities of childhood (or adulthood for that matter). When we allow professionalizing commercial interests to dictate our youth training goals we’re completely missing opportunities to develop better people, and we’re putting kids at risk.

The irony of this is that adults are convinced that exposing children to the rigors of adult-style competitive situations is a great way to create elite athletes when the research shows that it’s a great way to ensure they quit sports. No, I’m not gonna cite sources here cuz there’s too goddamned many of them (but maybe start with Tom Farrey’s Game On).

Adults can continue yammering and harrumphing at each other about the problems in the youth sports system, or they can begin the difficult task of digging out the entrenched mindset that has so many kids thinking every game, meet, and tournament is a must-win situation. The vast majority of youth sporting events mean nothing. Nothing. There and gone and on to the next. Any glory adults contrive for the kids is fleeting. The doses only last so long and then you need another hit.

The Brand X Method wants young athletes to see the Gauntlet as a chance to spend a day doing something they enjoy. Working out and working hard, hanging with friends, meeting new ones. Nothing more and nothing less.

You want to take this shit seriously? Treat the Gauntlet as a periodic, formative test of capacity and skill; assess your kid’s performance and let it guide your programming; retest and repeat. Actually engage in the long-term enterprise of athletic and broader development and produce better people more likely to remain physically active and physically fit their entire lives and to pass that legacy down to their children.

The youth sports culture isn’t some unbridled thing that’s “out there” running rampant. We have the power and the responsibility to teach our children exactly what we want them to know about the purpose of competition and sports.


* “Revitalize In-Town Leagues.” Activation Strategy Session. Physical Literacy: Developing a Plan for the United States. Sports & Society Program. Aspen Institute. Convened February 25, 2015.



2 Responses

  1. Nice article Dan. I wish I would have come up on it earlier. Better late than never I guess.

    Our affiliate is predominately driven by teenagers. I also found the implementation of the Teenage Division interesting. I’m sure you know the HQ people better than I do, but I gotta think it only had good intentions and is, temporarily, a good thing.

    Bottom line, there is really nothing that is going to stop a hot-headed teen or coach to compete in CrossFit if they are hell-bent on it. So it’s probably better off they try at scaled weight than go for the adult rx’d.

    The thing I kept thinking was I think it does kind of promote teens to strive to compete in CrossFit. It’s just a personal thing, but I’m a little bit against that in most cases. The window for playing sports (actual sports) is very small: about 18 years for someone who does not play college. That gives you the rest of your life to compete in CrossFit if you so desire. From personal experience, we did not sign any of our kids up for the Open because they are all playing spring sports. We still did the workouts when they came up on the main site, but neither me nor the athletes felt the temptation to do the workouts if they were feeling burnt from their sport.

  2. Dan Edelman

    Please accept my apologies for the delayed response. Thank you so much for reading the post and then taking the time to offer a thoughtful comment. A long time ago, the Martins saw that teens wanted to compete in CrossFit as a sport, but HQ spent years, right through 2014, saying that it saw no reason to have a teen division at the Games. HQ said that teens could compete in the Open—that would be sufficient, and anyway, there was no time or space to fit a teen division in at the Games (there was, apparently, sufficient room and call for simulated medieval knight fighting—and don’t get me started on how we were treated by the Games organizers when we ran our Gauntlet events there from 2011 to 2013). Is it possible that HQ had a change of heart? Maybe. But consider this: the Martins were fired and sued in September 2014. If there were discussions about adding a teen division to the Games prior to September, the Martins were not part of them. Which is troubling. If instead, after it terminated the Martins, HQ decided that a teen division did make sense then the implications are as troubling to me. Why? Because the teen division was announced on the day that the Martins’ counterclaims to the HQ suit against them went public. Coincidence? Let’s not forget that the initial incarnation of the teen division did not include an event at the actual Games. HQ changed the rules midway through which likely cost several teens who followed the original rules a chance to go to Carson. Incidentally, that announcement came just after we announced our annual Gauntlet Gathering.

    Enough of that. Let me comment on the more interesting points you make. I appreciate your position on CrossFit as a sport, but I’d like you to consider the idea that, in the US certainly, we need to make more sports options available to kids. “Nontraditional” sports such as rugby, lacrosse, powerlifting, and weightlifting are available to those kids who have dropped out of the traditional sports. Having CrossFit as another option just means kids have more opportunities to reap the benefits of sports participation, including lifelong engagement. One of our concerns of course is that the typical youth sports ethos could leak into fitness competitions. So while I agree with you that hell-bent teens and coaches are going to find a way to compete in the manner most are accustomed to, one of our goals is, through education (Brand X Method™ seminars) and example (Brand X Teen Gauntlet), to blunt that “hell-bentedness” a bit.

    It sounds like you took a sensible approach to the Open that accommodated the circumstance of your athletes. Please keep in contact with us through the Brand X Method™ Facebook page.

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