Live Youth Coach Certification Seminars – The Brand X Method

Live Youth Coach Certification Seminars

Join the world leader in youth fitness. Become a Brand X Coach.

In this 2-day, hands-on, course you will be coached by our seminar team in The Brand X Method™ – the original strength-and-conditioning program specifically designed for kids and teens.

Since the creation of the program over 15 years ago The Brand X Method™ has been refined and expanded based on exciting new research and practical coaching experience. The Brand X Method™ Coach Certification Seminar Course reflects constant evolution and growth of content while addressing the needs of new and established kids programs and coaches.

Upcoming Live Courses

The Brand X Method™ Youth Coach Certification
Belfast, Northern Ireland, UK
November 10/11, 2018

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All New Course!

The Art of Growing Up Strong™ – Youth Barbell
East Brunswick, NJ
January 26, 2019
The Art of Growing Up Strong™ – Youth Barbell
Brentwood, TN
March 9, 2019

What does the Coach Certification Seminar include?

The Brand X Method™ suite of coach certifications:
  • Online Basic Kids Certification (Pre-seminar) – Access the Online TBXM™ Basic Certification granted within 48 hours of your ticket purchase. Complete prior to Coach Certification Seminar to receive your Advanced and Youth Barbell Certificate
  • Advanced Kids Certification (Day 1) – Get certified in our cornerstone Advanced Course, live and in person
  • Youth Barbell Certification (Day 2) – The only course of its kind, offered exclusively through TBXM™ live Coach Certification Seminars

Who should come to the Coach Certification Seminar?

Parents, teachers, coaches, fitness professionals, and gym owners who imagine a better future where our kids are all stronger, faster, more durable and better prepared for sports and life more generally. If you’re excited to get started in youth training or already an experienced instructor looking to up your game, our comprehensive and easy to digest seminar is for you.


Why Enroll in a LIVE Coach Certification Seminar?

  • Empower your kids and teens to improve and sustain their fitness for their entire lives.Learn how to engrain training habits and a passion for physical activity over a lifetime in all kids.
  • Teach your students proper movement mechanics.Learn to safely and effectively teach students movement mechanics through a progressive system that they will love.
  • Become a better coach. Develop your eye to see faults and apply thecues and corrections developed from the Martins’ combined 75 years of coaching kids and adults.
  • Improve your athletes’ and teams’ performance.Learn the strength-and-conditioning program that has increased the performance and reduced the number of injuries with EVERY team that we have worked with and powered dozens of state powerlifting record holders, NCAA athletes, Ivy League scholars, and professional functional fitness competitors.
  • Improve your own mechanics. We will help you understand and refine your own movement patterns so that you can
  • increase your fitness capacity and physical abilities, without injury, over a lifetime and better help others do the same.
  • Differentiate yourself in a crowded industry. Include the credential from the world leader in youth fitness and the original strength-and-conditioning program designed specifically for children and teens to separate yourself.
  • Join the TBXM™ family.We are a vibrant community of individuals who are committed to our own progression in fitness and the motivation to teach and encourage others.
  • Add an income stream.Increase profits with the addition of a youth training program in your gym.
  • Obtain insurance.The Brand X Method™ is in compliance with Affiliateguard’s insurers underwriting guidelines to obtain General and Professional Liability and SAM insurance coverage.

What topics are covered in the Certification Courses?

  • Adaptations
  • Opportunities for Shaping Lives
  • Foundations of the Method
  • The Science of Learning
  • Positive Methods for Teaching Kids
  • Movement Cuing Progressions
  • Class Structure – Preschool
  • Class Structure – Kids
  • Class Structure – Preteen
  • Class Structure – Teen
  • Safety – Environment and Equipment
  • Predation – Awareness and Action
  • Nutrition – Teaching the Basics
  • Physical Literacy
  • Benefits of Play
  • Positive Coaching
  • Teaching Resiliency
  • Protecting the Athlete
  • Jumping Mechanics
  • Programming and Class Structure
  • Advanced Movement and Progressions
Youth Barbell
  • Goals
  • Class Structure
  • Programming
  • Video Review
  • Bracing Drills
  • Protecting the Athlete
  • Mobility
  • Seeing Better
  • Back Squat and Deadlift Group Training
  • Accessory Work

What else might the weekend include?

  • Jeff, Mikki, and the TBXM™ Team seek to make each live certification seminar a platform where attendees can get to know and build long-term relationships with the TBXM™ Team and other fitness professionals in attendance, through an inspiring interactive experience!
  • Join the TBXM™ Team forLunchtime Workouts, Brand X for Business chats, and end-of-day Community Dinners! These are optional and informal but recommended
  • Staff varies by seminar, but here are a few of the core team members that you might meet:
      • Keegan Martin: TBXM™ Certification Staff Lead Instructor – delivered over 250 live seminars teaching functional fitness, Former National record holder in the back squat, current stats (lbs) include a 630 Squat, 405 Bench, and 640 Deadlift
      • Connor Martin: Owner of Compete Elite, former national functional fitness and MMA competitor, current professional-level coach – 2018 Southwest Placements, coached the team to 6th place and an individual competitor to 3rd place.
      • Matt Hersh: TBXM™ Co-Owner & Chief Operating Officer, International fitness business consultant

LIVE Courses are rare! Take advantage of this opportunity.


$999 USD

(includes Advanced and pre-seminar Online Basic Certifications)

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TBXM™ Basic Kids Certificate Course


Currently the course is offered in English only.


A TBXM™ Youth Barbell Course certificate will be issued upon completion of course.

Maintenance of Certification

Brand X Certification Courses are cumulative; i.e., as courses and modules are completed, certification validity timeframe is extended.

This ensures that our coaches implement TBXM-vetted best practices and maintain the highest standards for coaching movement and athletic development.

Maintain your TBXM™ Certification through the following:

  • Basic Youth Coach Certification Course (Online) – 18-month certification
  • Advanced Youth Coach Certification Course (Online & Live Seminar) – 18-month MOC
  • Youth Barbell Certification Course (Live Seminar) – 18-month MOC
  • Live Youth Coach Certification Seminar (Basic, Advanced, and Youth Barbell)– 4.5 year MOC
  • TBXM™ Modules, e.g., How to Teach the Clean to Kids and Teens – 6-month MOC

Do I Need a Background Check?

Not to take the course. However, a background check is required to become a TBXM™ Training Center.

Can I use this certification to obtain facility insurance?

Yes. The Brand X Method™ is in compliance underwriting guidelines to obtain General and Professional Liability and SAM insurance coverage. Contact Affiliate Guard for insurance support

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