Featured by Top Industry Leaders
Are You a Parent?
Struggling to get your child or teen moving? The Brand X® Method makes it easy with Home Workouts—a monthly subscription featuring 12 fun, effective workouts, daily movement ideas, and motivating challenges. Plus, you’ll get a helpful parent resource library to support you every step of the way. Start today and make movement a part of your family’s routine!
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Are You a Teacher?
Brand X® Physical Education: More Than Just Fitness
Our programs build strong bodies and minds—through purposeful movement, discipline, and play that’s developmentally appropriate and rooted in lifelong wellness. From large districts to small schools—public, private, and charter—educators, coaches, and parents trust Brand X® to deliver PE, Strength & Conditioning, Team Sports, and before/after school programs that make a difference.
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Are You a Coach?
Build Stronger Kids. Empower Better Coaches.
At Brand X®, we help gyms and coaches deliver world-class youth programs—grounded in science, fueled by purpose.
Our movement-rich ecosystem goes beyond certification. With ongoing education, developmentally appropriate training, and a monthly subscription packed with fresh content, we give you the why, the how, and the tools to create real impact.
Join the leaders shaping the future of youth fitness. Start your Brand X® journey today.
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A Comprehensive Platform
for Youth Coaching
Empower Youth Wellness
Equip coaches with the tools and knowledge to deliver personalized training, foster a positive learning environment, and inspire lifelong physical and mental development.
Elevate Your Coaching
Access a comprehensive library of resources, streamline program management, and effectively engage families.
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Fueling the Future of Youth Athletics
Brand X is committed to fostering the growth and development of young athletes. Through innovative training methods and a supportive community, we empower individuals to reach their full potential. Discover how we’re shaping the future of youth athletics.
Testimonials
I'm writing to let you know I officially have 21 kiddos in the program!
It's going well and word of mouth is truly the best.
My bucket is being filled each week and I just love coaching these kids.
Cortney R -
Brand X® Certified Youth Coach
Brand X® Plug & Play Program
For well over a decade now, I have been openly and wantonly borrowing from The Brand X Method. There is no more complete, safe, scientifically sound, and effective youth development program on the planet. If you are looking for a cogent, thoughtful, systems based approach to develop and support life long health and safe movement in young people, Brand X is the Gold Standard.
Dr. Kelly Starrett - Physical Therapist, 3x NYT Best Selling Author and Co-Founder of The Ready State
The passion, compassion, expertise, and enthusiasm Mikki and Jeff bring with Brand X is unmatched by anyone in the industry with regards to kids programming. They are an incredibly rare duo whose ability to create impactful programming has resulted in positively impacting thousands of lives while building productive revenue streams for facilities throughout the country. Simply stated, there is nobody better at introducing active living to children than Mikki and Jeff Martin.
Bobby Verdun - Founder & President, Active Entities
Meet the Founders
Since late 2004, Jeff and Mikki Martin have been working with and training children in functional fitness and physical literacy. They have coached hundreds of kids and teens, including USA Powerlifting state record holders and national qualifiers, high school all-state and all-city kids, and D1 athletes, some of whom walked on to new sports. They have visited and helped hundreds of schools and gyms to improve their kids programs. They launched The Brand X Method™ in late 2014, evolving their methodology to focus on optimal youth development, play, and physical literacy to ensure longevity in fitness through careful application of appropriate programming.
