Mikki Martin – The Brand X Method

Mikki Martin

Mikki Martin


Mikki owns and operates Brand X with her husband Jeff Martin. She began training youth in 1999, beginning with Kenpo karate and Krav Maga. Over the last decade, she honed her expertise by attending and working at dozens of CrossFit Level One Certificate Courses and specialty seminars, including gymnastics, Olympic weightlifting, nutrition, basic barbell training, and mobility. She has attained several  CrossFit trainer certifications and is an ISSA-certified Youth Fitness Trainer.

Along with her husband Jeff, Mikki was a principal creator of the original CrossFit Kids program and the consequent CrossFit Kids Trainer Course. The course began as a small intermittent seminar run by Brand X trainers in Ramona and is now taught by three fully staffed teams four times a month in locations around the world. Through the latter part of 2014, she played a critical role in the expansion of the CrossFit Kids program and was integral to the course’s content development.

From 2011-2014, Mikki served as Director of Youth Programs for CrossFit Inc. At the end of 2014, they took a bold step forward in fitness training and launched the Brand X Method™, which brings 10 years’ worth of experience to bear on the physical education and fitness needs of not just children but adults of all ages and is the heart of Brand X Kids and the Brand X Method™ Teen Gauntlet. Currently, Mikki oversees programming for Brand X Kids preschool through preteen classes.

At the beginning of 2015, the Martins ended their association with CrossFit Kids and committed themselves to the expansion of The Brand X Method™ in the form of The Brand X Method™ Online Basic Kids Certification Program, The Brand X Method™ Advanced Kids Course and The Brand X Method™ Teen Weightlifting Course, and The Brand X Method™ Training Centers.

Mikki holds a first-degree black belt in Kenpo karate and is a KMNTC-certified Krav Maga instructor.