A San Diego native, Bobby has always been active in sports. His focus was baseball, and he was selected in the 1996 MLB draft. He and his family joined Brand X in 2010, and his coaching focus is on teens. He holds certifications in the TBXM™ Online Basic Kids Certificate Program, TBXM™ Advanced Kids Course, and TBXM™ Teen Weight Lifting Course. He is also a member of the TBXM™ Teen Gauntlet judging staff.
He earned his CrossFit Level 1 and CrossFit Kids certificates in 2013.